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SEO / SEM Dictionary
Search engine optimization (SEO) and search engine marketing (SEM) are comprehensive disciplines with rich and evolving vocabularies. Use our SEO / SEM dictionary to demystify these important terms and concepts:- above-the-fold
- absolute link
- affiliate marketing
- affiliate software
- AIDAS
- algorithm
- alt text
- backlink
- banned
- banner ad
- banner exchange
- black-hat
- button ad
- caching
- call-to-action
- captive market
- click-through-rate
- color theory
- contextual link inventory
- conversion rate
- cost-per-action
- cost-per-click
- cost-per-thousand
- CSS
- customer acquisition cost
- deep linking
- delisting
- description tag
- directory
- disintermediation
- doorway page
- e-commerce
- e-tailing
- exact match relationship
- frequency
- graphical search inventory
- group buying model
- hit
- house ad
- HTML banner
- hybrid model
- inbound link
- index
- interstitial ad
- invisible web
- JavaScript
- keyword
- keyword density
- keyword marketing
- keyword research
- keyword tag
- KISS
- landing page
- legacy business
- link popularity
- link rot
- listings
- marketing mix
- meta search engine
- meta tags
- natural listings
- opt-in
- opt-out
- outbound link
- PageRank
- page view
- paid inclusion
- paid listings
- paid placement
- pay-for-performance
- pay-per-click
- pay-per-lead
- pay-per-sale
- persuasion factor
- pop-under ad
- pop-up ad
- rate card
- reciprocal link
- rectangle ad
- referring URL
- relevance
- results page
- rich media
- robots tag
- robots.txt
- ROI
- RSS
- run-of-site advertising
- search engine
- search engine marketing
- search spy
- self-serve advertising
- semantic web
- SEMPO
- SEO
- shopping cart
- shopping search engine
- site stickiness
- skyscraper ad
- spamdexing
- spider
- splash page
- sponsorship
- submission
- text-link advertising
- title tag
- top ten
- under-delivery
- unique selling proposition
- unique visitors
- value proposition
- web analytics
- website promotion
- white-hat
- XML
- XML feed